Cold wash, shade dry, warm press — the short routine that keeps flannel soft for years.
Cold water, inside out, mild soap. That is the whole secret, but the details decide whether your Bedford lasts two years or ten.
Skip the heat
Heat is what kills brushed cotton. Wash cold, dry in shade, and never tumble a flannel unless the label begs you to.
Press, don't iron flat
A warm iron on the reverse keeps the nap soft. Press the collar and cuffs; leave the body alone.
First wash sheds a little lint. After that, a good flannel only gets softer.
