How to Keep White Sneakers White

White sneakers die from neglect, not wear. Ten minutes a week keeps them box-fresh for a year.

The weekly wipe

Foam cleaner and a soft brush lift dust before it sets. Never bleach — it yellows the midsole.

Drying matters

Stuff with paper and air dry in shade. Sun dries fast and cracks leather.

Our care kits include everything above. One kit covers about twenty cleans.