Bundle-first commerce theme — white pages, a condensed display serif over a geometric sans, rounded photo frames, a drifting photo-collage hero, a tilted colour ribbon and a dark footer; five store templates from beauty to sneakers to a restaurant
classicThe reference masthead: the logo on the left, the nav and the round icons on the right, one white row under the notice bar (socials left, the rotating message centred).
centeredThe logo centred between the socials and the icons, the nav centred on a second row — the fashion-house arrangement.
overlayThe classic row laid transparent over a full-bleed photo hero in white; solid on hover, on scroll-up and on any page that does not open on a photograph.
columnsThe reference footer: dark, the logo with the store's line and socials on top, link columns beneath (quick links, contact, hours), payment marks, the copyright bar.
wordmarkThe store's line and the link columns up top, then the store's name set across the full width in the display face — the sign-off for a loud brand.
centeredThe logo, the store's line and one row of links centred, socials beneath — for a small catalogue that needs no columns.
minimalOne dark row — the copyright — for checkout-focused stores.
defaultRich text with headings, lists, and basic formatting
Every jar is filled by hand in our studio, dated, and sealed as soon as it is blended. Small batches mean fresh actives and no warehouse years.
We test every shade on deep skin first. If it does not show, blend and last through a long day, it does not make the shelf.
statementOne line in the display face at statement size, centred, with a small label above and one solid button — "Every item is a Masterpiece on its own." A promise, a manifesto, the store in a sentence.
brand-storyOne rounded panel on the tinted colour: the copy centred in one half — label, display heading, a short body, an outline button — and a photograph (or a video) filling the other half. "Gentle, effective & powerful" in the reference.
marqueeA band of colour tilted a couple of degrees across the page, carrying short lines that scroll forever — "New in: **starter kits**. [Shop now](/shop)". Lines take **bold**, *italic* and links. Turn tilt off for a straight strip.
bannerOne photograph across the full width with a line in the display face on it, a short sub line and a button; the picture moves a little slower than the page. "For your silky skin".
stepsOn a tinted rounded panel, a photograph beside a numbered list; the open step is dark with its line of detail, the rest wait in grey until hovered. For a real sequence — a ritual, an install, a size guide.
If product gets in the eyes, rinse with water.
Without stripping the skin of its natural oils.
A coin-sized amount covers arms and legs.
Rinse with lukewarm water and pat dry.
icon-rowPromises in a row: a soft round icon, a short title and one line each — delivery, returns, a guarantee, how it is made.
Every Skin Type
Dry, oily and reactive skin welcome.
Made in-house
Filled by hand in-house.
How To Use
Start with one product at a time.
Find Your Fit
Filter the range by step or skin type.
testimonialsWhite cards in a row — the customer's photo, name and a small line, then their words centred beneath with stars when a rating is given. Arrows page the row past three.
Adaeze O.Customer, LekkiThe cleansing balm took off a full face of owambe makeup with no rubbing. My skin has never been this calm.
Funke A.Customer, IkejaI have acne-prone, very sensitive skin and I take ingredients seriously. The PURE range is all I use now.
Ngozi E.Customer, LekkiFirst impression: brilliant. The lifting serum smells soft and does not dry my skin at all.
Aisha B.Customer, YabaDelivery was fast and the samples made me order the full serum. My dark spots are fading.
promoA dark rounded panel split between a photograph and the offer — a label, the offer in the display face, a sub line, the countdown to the offer end in three boxes, one button. markdown is a legacy fallback read positionally (headline, subtitle, eyebrow, button label).
gridFour tall 2:3 cards across (two on phones) with a View all products button: the photo on its soft backdrop with a pill badge and the round quick-add, then price, name and stars.
carouselThe same cards in a sideways row with round arrows and a progress line — best sellers, new arrivals.
Carefully formulated for highest purity
tiles"New drop": each product as one rounded photograph with its price and name in the display face over the foot of the picture — three or four across.
bundle"Mix, Match & Save!": the set's pieces as tall cards joined by + signs, each with colour dots and a Choose button that opens its quick-add; a tick fills on pieces already in the bag and a bar counts the set.
Pick three pieces to build your set.
kits"Kit up & save": tall cards on the soft backdrop, the kit's photo above and its saving (from its own compare-at price) with the name in the display face beneath. Made for bundles, sets and combos.
Selected kits & bundles for every routine
collection-feature"Pure collection": the heading with a Visit collection button, then one large photograph beside two cards, each with its option chips and a Choose a variant button.
Drops and serums in one place
featuredThe product page inline: the piece's photographs stacked beside the real buy box — options, quantity, add to bag — so the hero product sells without a click.
One of our best sellers ever!
₦10,000₦12,000
One sharp line that stays till you take it off.
Choose variants
In stock, ready to ship
shop-the-lookOne wide rounded photograph with a soft white dot on each piece; a dot opens that piece as a small card with its price and a quick add.
The ritual in the picture — tap a dot.
tabbedRounded tabs above a grid — one collection (or hand-picked list) per tab, with a View all link for the open tab.
menuThe restaurant card: dishes grouped under their category, each a line of name, dotted leader and price with the description beneath and a round + that opens the quick add. Two columns on a wide screen.
grid"Popular categories": six soft squares in a row, the collection's own picture inside each and its name beneath; arrows page longer rows.
circlesThe collections as round photographs with the name and count beneath, centred — the quick way into a menu, a wig range, a shoe wall.
cardsTall photographs with the collection's name in the display face over the foot of each and an arrow — three or four across, for collections sold by the picture.
collageThe reference hero: a centred headline in the display face at full size, the kicker (caption) above and one button beneath, with up to six rounded photographs set around it at different sizes, each drifting at its own speed as the page scrolls. A turning sticker sits by the headline and a short note off to one side. layout: mirrored flips it so two collages can follow each other.
sliderFull-bleed photographs with the headline huge at the foot of the frame, the kicker above and a white outline button; progress lines in the corner fill while each slide plays. One slide may play a silent video when it is the only slide.
splitTwo campaign photographs side by side, full-bleed, with the headline set across the seam between them — the kicker above, the buttons below.
mosaicOne tall rounded photograph beside two stacked ones, each captioned over a soft shade — a title in the display face, a line, an arrow link. Three collections, a lookbook, the dining room.
The mixing table
Test facesFresh batchesbefore-afterTwo photographs in one rounded frame, the second revealed by a handle the visitor drags; pills name each side. Skin results, a wig install, a restored sneaker.
logosA row of logos in grey that come to full colour on hover — press, stockists, partners.
defaultThe enquiry form beside a photograph (or the map when there is no photograph). Nothing is posted — the form composes the message and opens the store's WhatsApp (when a phone is set) or the visitor's mail app. The store's facts sit under the form.
Write to us any time
Stock questions, shade advice, order help — write or call, a person answers.
reservationThe restaurant's booking card on a tinted panel beside a photograph of the room: date, time, party size, name and phone. Reserve a table composes the booking and opens WhatsApp or mail — nothing is posted. Hours sit under the form.
visitWhere to find the store, no form: the address set large, the hours and lines beneath, the map (or a photograph of the front) beside.
Walk-ins welcome
14 Admiralty Way, Lekki Phase 1, Lagos
Try shades, smell everything, get matched in person.
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