Roastery

Why we roast to order

Why we roast to order

Coffee peaks between day four and day twenty-one after roasting. Warehouses do not know that.

Every bag we sell is roasted after the order comes in. It costs us a day of lead time and it is the single biggest reason the coffee tastes the way it does when it reaches you.

The window

Fresh-roasted coffee needs a few days to release carbon dioxide, then it is at its best for about three weeks. We print the roast date on every bag so you can plan around it.